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This post contributed by KB Concepts Summer Intern Jean Sa-Nganet, a senior PR major at Virginia Tech. I didn’t start college as a PR major – I thought I wanted to be a doctor. I took biology and advanced math … Read More
Recently, KB Concepts participated in an RFP with a national nonprofit unhappy with their current agency of record, who they felt wasn’t giving them the personal attention and care they sought. Since this is exactly the type of client we … Read More
We all know that having a strong personal brand is important to our business success. But what exactly is branding and how do we know if we’re doing it right? Branding is all that you – and by extension your … Read More
By guest blogger Sarah Sonies For every organization — long-established or thriving start-up — a social media presence is crucial to building a brand, identity and trust with stakeholders. Many organizations want to amplify their social media presence, reach and … Read More
Everyone knows about the importance of branding, but how do you know if you’re doing it right – if at all? What does the term “branding” mean anyway? Branding is a euphemism for all that you – and by extension … Read More