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The RFP Process: Fair or Foul?

Recently, KB Concepts participated in an RFP with a national nonprofit unhappy with their current agency of record, who they felt wasn’t giving them the personal attention and care they sought. Since this is exactly the type of client we … Read More

You ARE Your Brand

What does a fully integrated brand look like? And how do you make your brand stand out amid all others? First, you have to know very clearly who you are: what you represent, why you are special, and what makes … Read More

What’s Your Brand?

Everyone knows about the importance of branding, but how do you know if you’re doing it right – if at all? What does the term “branding” mean anyway? Branding is a euphemism for all that you – and by extension … Read More