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Gone are the days when businesses relied on traditional advertising to reach their audiences. Social media has taken over marketing to the masses. More than 70% of all Internet users actively use social media. So what better place to grow … Read More
By guest blogger Sarah Sonies For every organization — long-established or thriving start-up — a social media presence is crucial to building a brand, identity and trust with stakeholders. Many organizations want to amplify their social media presence, reach and … Read More
Once you understand that good, solid branding requires a clear idea of who you are, who your audience is, and what makes your organization, product or service special, what’s next? Many a fine company has gotten that far only to … Read More
Everyone knows about the importance of branding, but how do you know if you’re doing it right – if at all? What does the term “branding” mean anyway? Branding is a euphemism for all that you – and by extension … Read More