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We all know that having a strong personal brand is important to our business success. But what exactly is branding and how do we know if we’re doing it right? Branding is all that you – and by extension your … Read More
Once you understand that good, solid branding requires a clear idea of who you are, who your audience is, and what makes your organization, product or service special, what’s next? Many a fine company has gotten that far only to … Read More