La Prima Catering, a full-servive catering company headquartered in College Park, MD, hired KB Concepts to help market the company’s three divisions: corporate catering, special events catering, and a nutritious school lunch program for area schools.
At the conclusion of our first “get to know you” meeting, company president Dave Evans showed off La Prima’s onsite organic garden, located just outside the College Park kitchen. KB Concepts immediately envisioned telling La Prima’s most important story, about its commitment to healthy, organic, locally-grown food and to supporting sustainability throughout its three divisions.
Results: When Dave was asked to cater a grown-to-order, farm to table wedding, we helped brand La Prima’s signature “Seeds to Celebrations” program. This elegant, sustainable, unique and wonderful event attracted widespread media coverage including features in the Washington Post Food Section, Catering Magazine, Washingtonian Bride & Groom, and several other local and national publications and blogs. The company was voted the #1 Caterer in the Montgomery County Gazette’s Best of Montgomery and ranks #1 on the Green Bride Guide.
La Prima continues to differentiate itself by partnering with and supporting local organic farms and through a variety of sustainability measures that have led to numerous awards. The company holds the prestigious 3 Star Certification of the Green Restaurant Association, and is considered the greenest caterer in the DC metro region, and on the entire East Coast!
KB Concepts helped La Prima celebrate its 25th anniversary with a new logo, printed materials and a festive celebratory event in the garden with long-time employees, local dignitaries, clients and friends. We also supported the creation of the company’s new, improved website on a WordPress platform, expanded its social media activity on Facebook, Twitter and Pinterest, and helped rebrand the special events division into Catering by Seasons, now well-known and in demand for its unique, sophisticated, eco-elegant events.
La Prima is widely known as the greenest caterer in the DC area. Business has far surpassed target goals in all three divisions thanks to these consistent, strategic branding and communications efforts.