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What does a fully integrated brand look like? And how do you make your brand stand out amid all others? First, you have to know very clearly who you are: what you represent, why you are special, and what makes … Read More
Everyone knows about the importance of branding, but how do you know if you’re doing it right – if at all? What does the term “branding” mean anyway? Branding is a euphemism for all that you – and by extension … Read More
It’s time to learn and consistently follow some basic rules about writing for success: “Why me? I’m in the widget business. We sell widgets, not words!” No matter what kind of business or organization you’re part of, you probably have … Read More
Recent studies reveal that starting a sentence with “To tell you the truth…” or “To be perfectly honest…” basically warns the listener they are about to be lied to. It may be just a little white lie, so what’s the … Read More
Like everyone who attended the Arlington Chamber’s annual meeting last month, I was moved by the surprising – and yet now so obvious – keynote address by Dr. Matthew Shank, President of Marymount University. Dr. Shank, in his warm, funny … Read More