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Everyone knows about the importance of branding, but how do you know if you’re doing it right – if at all? What does the term “branding” mean anyway? Branding is a euphemism for all that you – and by extension … Read More
It’s time to learn and consistently follow some basic rules about writing for success: “Why me? I’m in the widget business. We sell widgets, not words!” No matter what kind of business or organization you’re part of, you probably have … Read More