KB Concepts was hired to help kick off the Outdoor Lab’s 50th anniversary year. Our goals were to plan and hold a gala event for 150 attendees; raise awareness, especially among new audiences, of the Outdoor Lab’s role and benefits to the community through its dedicated science and nature programming for Arlington Public Schools students and their families; net $50,000 for capital improvements through sponsorships of the event; and expand the Outdoor Lab’s social media activity and audiences through creative content and engagement.
- 185+ people attended the 50th anniversary event, themed “50 Years & Counting: Dancing Through the Decades,” including numerous County leaders and VIPs.
- Net proceeds were $100,000 after expenses, thanks to more than two dozen company and community sponsors, including a $50,000 underwriting sponsor.
- The event and 50th anniversary were prominently featured in major area media including the Washington Post, Arlington Sun Gazette and Arl Now blog, as well as in the Arlington Chamber of Commerce and Arlington Public Schools newsletters.
- The Outdoor Lab’s social media presence grew significantly, up 14% on Facebook, 39% on Instagram and 150% on Twitter, now reaching a variety of new audiences.
“KB Concepts helped us kick off our 50th anniversary with a bang. Karen Bate guided us to think big. We met and far exceeded our $50,000 fundraising goal, raised much-needed awareness of the Outdoor Lab with new audiences, expanded our social media reach, attracted hundreds of new subscribers to our email list, and formed new partnerships with dozens of sponsors and other supporters.
Most important, we now have the tools and resources to continue meeting the needs of the growing population of Arlington Public Schools students who get to experience the wonder and joys of nature at the Outdoor Lab.”
~ Mike Nardolilli, President, Arlington Outdoor Lab